
Around the world, the airline industry is continually seeking new methods to improve operations and enhance the customer experience. And increasingly, it’s using big data and data analytics to do it. For Immersion 2016, DataScience@SMU invited Steve Shaffer External link , CIO of Dallas/Fort Worth International Airport External link (DFW), to share his thoughts on ways to find meaning in data in relation to the airline industry. Here, we’ll highlight the opportunities and advantages for big data and analytics in airport optimization that Shaffer sees — as well as how other players in the industry are aligning with such efforts.